# Zapier + Kommo automation — Foreground Digital

> End-to-end lead routing from Meta Lead Ads into Kommo CRM with deduplication, UTM attribution, and SMS acknowledgement.

Source: https://foreground.agency/work/zapier-automation/

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[← All work](https://foreground.agency/work) Automation · CRM · 2024 

# 
Lead routing across Zapier, Kommo & Meta.

 

Every Meta Lead Ad submission flowing into Kommo in under ten seconds, deduplicated, attributed to the campaign that won, and acknowledged with an SMS before the prospect closes the tab.

 The challenge 

The ads ran well. The leads died before anyone called them.

 

Meta Lead Ads were exporting to a CSV that an assistant downloaded once a day. By the time leads hit the CRM, they were eight hours cold, un-attributed to campaign, and often duplicated against existing contacts. The follow-up team was calling the same prospect three times from three different records.

 Approach 01 

### Webhook-first pipeline

 

Meta Lead Ads webhooks fire directly into Zapier. No CSV step. Latency under 10 seconds end-to-end.

 02 

### Deduplication

 

Phone + email match before contact creation. Existing contacts get a new activity record instead of a duplicate profile.

 03 

### Full attribution

 

ad_id, campaign_id, adset_id, and UTM params captured on every lead. Kommo fields mapped to Meta Ads Manager for clean ROAS math.

 04 

### Acknowledgement SMS

 

Twilio sends a branded SMS within 30 seconds of submission. Open rate beats email — leads stay warm.

 05 

### Error paths

 

Failed syncs retry with exponential backoff and alert on Slack if retries exhaust. No silent drops.

 Outcome Lead-to-CRM latency < 10s Duplicate rate Near zero Manual work Eliminated Next project 

## Digital Minds Spa — WordPress build → 

 [All work](https://foreground.agency/work)