Lead routing across Zapier, Kommo & Meta.
Every Meta Lead Ad submission flowing into Kommo in under ten seconds, deduplicated, attributed to the campaign that won, and acknowledged with an SMS before the prospect closes the tab.
The ads ran well. The leads died before anyone called them.
Meta Lead Ads were exporting to a CSV that an assistant downloaded once a day. By the time leads hit the CRM, they were eight hours cold, un-attributed to campaign, and often duplicated against existing contacts. The follow-up team was calling the same prospect three times from three different records.
Webhook-first pipeline
Meta Lead Ads webhooks fire directly into Zapier. No CSV step. Latency under 10 seconds end-to-end.
Deduplication
Phone + email match before contact creation. Existing contacts get a new activity record instead of a duplicate profile.
Full attribution
ad_id, campaign_id, adset_id, and UTM params captured on every lead. Kommo fields mapped to Meta Ads Manager for clean ROAS math.
Acknowledgement SMS
Twilio sends a branded SMS within 30 seconds of submission. Open rate beats email — leads stay warm.
Error paths
Failed syncs retry with exponential backoff and alert on Slack if retries exhaust. No silent drops.