Field notes on marketing, tech, and the systems behind the campaign.
Short pieces on what we're building, what broke, and what worked. No think-pieces, no fluff.
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June 29, 2026 · 4 min readPerformance Max finally tells you where your budget goes
Performance Max was the black box of Google Ads for three years. The 2026 transparency updates open the panel for the first time. Asset-group reporting, channel-level budget visibility, and campaign-level negative keywords now ship in the standard interface.
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June 27, 2026 · 4 min readGoogle AI Max for Search: should you migrate your DSA campaigns now
Google moved AI Max out of beta in early 2026, and Dynamic Search Ads are scheduled to upgrade into it across the platform. The 7% conversion-volume claim holds for some accounts and breaks for others. The migration is one-way.
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June 25, 2026 · 4 min readYour Meta Pixel is losing half your conversions in 2026
Pixel-only Meta tracking misses more than half of actual conversions in 2026. The drift is structural, the math is brutal, and most advertisers have not yet adjusted their attribution to match what the platform is actually seeing.
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June 23, 2026 · 5 min readStape vs native CAPI vs custom server: which wins in 2026
Three ways to ship Meta server-side tracking in 2026. Stape rents you the GTM server, Meta's native Gateway pre-wires it, custom hosting gives you full control. Each one fits a different operational reality.
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June 21, 2026 · 4 min readABM platforms are losing ground to LinkedIn Account Targeting
Dedicated ABM platforms (Demandbase, 6sense, Terminus) had a real edge for years. LinkedIn Account Targeting closed most of the gap in 2025-2026. The economics no longer favour the standalone vendor for mid-market B2B.
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June 19, 2026 · 4 min readLinkedIn Predictive Audiences three months in: the performance pattern
LinkedIn Predictive Audiences went GA in 2025 and now power roughly 41% of Sponsored Content spend. Three months into mass adoption, the performance pattern is clear, and so is the gap between accounts that gained and accounts that did not.
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June 17, 2026 · 3 min readWhy Advantage+ Shopping campaigns plateaued in Q1 2026
Advantage+ Shopping was the breakout Meta product of 2024 and the consistent CPA-killer of 2025. Q1 2026 was the first quarter most accounts stopped seeing improvement. The reasons are structural.
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June 15, 2026 · 3 min readAdvantage+ vs detailed targeting: when each one wins in 2026
Most Meta advertisers in 2026 still pick between Advantage+ Audience and Detailed Targeting by gut feel. The truth is conditional, and the conditions are knowable.
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June 13, 2026 · 2 min readAnthropic's Fable 5 shutdown exposes AI model dependency
Anthropic launched Fable 5 on June 9 and switched it off three days later to comply with a U.S. export order. If it was load-bearing in your stack, you found out the hard way.
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June 13, 2026 · 3 min readMeta custom audiences now retain 730 days: what changes
Meta quietly extended the maximum custom-audience retention window from 180 days to 730 days. The change passed without a launch event but materially rewires the math for any vertical with a buyer journey longer than six months.
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June 11, 2026 · 5 min readFive GEO tracking tools reviewed: what each one misses
A new category of GEO tracking tools has emerged in the last twelve months. Most of them solve the easy half of the visibility problem and skip the half that actually decides whether brands get cited.
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June 9, 2026 · 4 min readSchema for AI search citations: what actually gets quoted
Schema markup is no longer just an SEO signal. It is the parser layer AI engines use to decide whether your page can be quoted. The required types are narrower than the full Schema.org spec, and FAQ pulls more weight than most teams give it credit for.